The UK Sleep revolution is here and we want you to be a part of it!

Transform your future by franchising with the world’s #1 sleep brand

Renowned for its high-end, luxury products which are reinventing how the world sleeps, Emma Sleep has previously only been available online in the UK… until now.

For the first time ever, Emma Sleep is offering an exclusive, limited-time opportunity to UK entrepreneurs to open their own dedicated Emma Sleep stores. With company-owned stores already successfully trading at the Arndale Centre in Manchester and Westfield in London, and the first franchised store now open in Birmingham, this is your chance to get in early and claim your territory.

So, if you’re a forward-thinking entrepreneur who’s looking to build a powerful, scalable business around a brand the world trusts, this is a unique opportunity which simply can’t be passed up. With over 10 million satisfied customers, €1B in annual turnover, and operations across 30+ countries, Emma Sleep is expanding into UK retail in spectacular fashion and this is your chance to be front and centre of the next big thing to hit the UK’s booming sleep market.

Awaken to the possibilities

Own and operate a standalone Emma Sleep store – a premium, purpose-built retail experience designed around a high-performance product

Drive footfall with Emma’s multi-million euro marketing machine working in your favour

Access €200m+ worth of annual marketing firepower with national TV, social media and digital campaigns

Comprehensive onboarding, product training and ongoing operational support from a global team

Carefully crafted store launches and eye-catching branded displays

A scalable, structured business model based on operational simplicity and excellent profit margins

Why partner with Emma Sleep?

Founded in Frankfurt in 2013, Emma Sleep has grown into a global leader in the sleep industry, delivering comfort, design, and innovation to over 1.8 million sleepers. Our mission is simple, but powerful: to awaken the best in people through the power of restorative sleep.

We do this by helping people understand the importance of sleep in our daily lives and creating products that aim to improve sleep quality through intensive research and testing.

From our original Emma mattress to sleep accessories and bedroom furniture, our products consistently win accolades from trusted review platforms, including Which?, Ideal Home, and Good Housekeeping.

Which is why Emma Sleep is the #1 best-selling mattress brand in Europe, and an established household name in the UK for online purchases.

When you join the Emma network, you’re not just opening a store – you’re unlocking a turnkey business growth solution which will transform your bottom line.

You’ll also be a part of our ongoing marketing efforts already worth more than €200m per year, and be associated with a brand designed to put you head and shoulders above the competition.

With a global team and streamlined supply lines already in place, you’ll have everything you need to fuel your success:

A premium product range with proven consumer demand, national TV campaigns, social media dominance, and an ever-growing base of loyal fans
A store design display kit with eye-catching branded signage
Ongoing training for your team on sales, product knowledge, and upselling
An extensive marketing tool kit which includes campaign templates, social media content, and localised advertising support
End-to-end help with planning, promoting, and launching your new product line in-store

Website traffic and online bookings driven to your physical location

This opportunity truly is the stuff that dreams are made of!

Who is this opportunity for?

We’re inviting driven, entrepreneurial individuals to join us in delivering better sleep to British homes. Emma is seeking hands-on, motivated people who are ready to actively build and grow their own business.

Whether you’re an experienced retailer or a first-time business owner, full training is provided.

Whatever has brought you here today, if you are a UK-based, entrepreneurial leader with retail experience, sales ambition, and a growth-focused mindset, it’s time you discovered the power of Emma Sleep.

How you can be a part of it

Register your interest using the form below and our leadership team will be in touch soon!

Schedule Call