Put your store front and centre of the UK Sleep revolution!
Transform your business by partnering with the world’s #1 sleep brand
Renowned for its high-end, luxury products which are reinventing how the world sleeps, Emma Sleep has previously only been available online in the UK… until now.
For the first time ever, Emma Sleep is offering an exclusive, limited-time licensing deal to UK retailers to stock their high-end, luxury products in their stores.
So, if you’re a forward-thinking entrepreneur who’s looking to give their business the ultimate edge with a new, flagship product, this is a unique opportunity which simply can’t be passed up. With over 1.8 million satisfied customers, €1B in 2023 turnover, and operations across 32 countries, Emma Sleep is about to arrive in the UK in spectacular fashion, and we want you to be a part of it.
Awaken to the possibilities
Add a high-performance product line that drives footfall and boosts customer loyalty
Align with a high-growth brand and unlock a powerful new revenue stream
Drive greater footfall to your store and elevate your brand profile
Access €200m+ worth of annual marketing firepower
Expert sales, product & marketing support from a global team of experts
Carefully crafted store launches and eye-catching displays
A “plug and play” opportunity based on operational simplicity and excellent profit margins

Why partner with Emma Sleep?
Founded in Frankfurt in 2013, Emma Sleep has grown into a global leader in the sleep industry, delivering comfort, design, and innovation to over 1.8 million sleepers. Our mission is simple, but powerful: to awaken the best in people through the power of restorative sleep. We do this by helping people understand the importance of sleep in our daily lives and creating products that aim to improve sleep quality through intensive research and testing.
From our original Emma mattress to sleep accessories and bedroom furniture, our products consistently win accolades from trusted review platforms, including Which?, Ideal Home, and Good Housekeeping.
Which is why Emma Sleep is the #1 best-selling mattress brand in Europe, and an established household name in the UK for online purchases.
When you join the Emma network, you’re not just getting access to our products – you’re unlocking a turnkey business growth solution which will transform your bottom line.
You’ll also be a part of our ongoing marketing efforts already worth more than €200m per year, and be associated with a brand designed to put you head and shoulders above the competition.


With a global team and streamlined supply lines already in place, you’ll have everything you need to fuel your success:
Access to the Full range of Emma mattresses, beds, pillows, toppers, and accessories
Exclusive dealership pricing and competitive markup potential
A store design display kit with eye-catching branded signage
Website traffic and online bookings driven to your physical location
This opportunity truly is the stuff that dreams are made of!

Who is this opportunity for?
We’re calling on select UK retailers to partner with Emma in transforming the way Britain sleeps. You might already be an independent bed retailer, furniture store or homeware showroom who wants to up their game by adding our award-winning sleep products to your repertoire. Perhaps you’re an experienced manager in this sector who is looking to open their own store for the first time and wants to give themselves an incredible head start with an exclusive flagship product. Or perhaps you’re an interior design or home improvement business who wants to diversify their offering.
Whatever has brought you here today, if you are a UK-based, entrepreneurial leader with retail experience, sales ambition, and a growth-focused mindset, it’s time you discovered the power of Emma Sleep.

How you can be a part of it
Register your interest using the form below and our leadership team will be in touch soon!